Memorial Hospital Earns Consumer Choice Award
National Research Corporation (NRC) has named Memorial Hospital of South Bend as a Consumer Choice Award winner for the tenth consecutive year.
Susan L. Henricks, President and Chief Operating Officer at NRC, said winners are determined by consumer perceptions on multiple quality and image ratings collected in the company’s Ticker® Study. Of the 3,200 hospitals named by consumers in the study, the winning facilities rank highest in their Metropolitan Statistical Areas, as defined by the US Census Bureau. The Ticker Study surveyed over 250,000 households representing over 450,000 consumers in the contiguous 48 states and the District of Columbia.
“Consumers are taking a more proactive role in their healthcare decisions and demanding higher quality. In a constantly changing healthcare industry, consumer perception is becoming more and more vital to the success of all hospitals,” Henricks said. “The Consumer Choice Award recognizes those facilities that are meeting or exceeding the needs of consumers – their patients.”
NRC’s Ticker Study is the nation’s largest and most comprehensive study of its kind. The study has a margin of error of + or – 0.2 percent at a national level. National Research Corporation has more than two decades of experience in healthcare performance measurement and improvement.