Memorial BrainWorks to Hold Brain Game Challenge: Event Encourages Individuals to Be Proactive About Brain Health



October 24, 2011  

Debra Raybold/574-647-1355
Bill Jack/574-232-4121

South Bend, IN - In an effort to challenge individuals to take steps towards good brain health, Memorial BrainWorks, in partnership with the Northern Indiana Alzheimer’s and Dementia Services will host the Brain Game Challenge on November 12, 2011.

This interactive afternoon of brain based activities and lectures will be held at Memorial BrainWorks, 534 N. Michigan St., South Bend, IN 46601 from 1pm to 4pm. Designed for people of all ages, abilities and interests, participants can choose from one of several circuits of brain teasers, thinking exercises, mind workouts or memory games. Or join to listen to one of 3 presenters, and pick up educational materials about healthy lifestyle choices. Admission is Free.

“We are thrilled to partner with Northern Indiana Alzheimer’s and Dementia Services to be one of the national sites offering a Brain Games Challenge to the community at large. Learning how easy and important it is to take good care of your brain is an important part of overall quality of life, longevity, and vitality”, said Debra Raybold, Director of Memorial BrainWorks.

Brain Games Challenge is part of an annual initiative organized by the Alzheimer’s Foundation of America (AFA), a national nonprofit organization composed of 1,600 member organizations, including locally the Northern Indiana Alzheimer’s and Dementia Services. Other AFA member organizations nationwide are holding similar events.

AFA developed the Brain Game Challenge around the concept that flexing and stretching your brain, just like flexing and stretching other parts of your body, is critical for a successful aging workout—so much so that experts suggest that people of all ages exercise both their brains and bodies on a daily basis.

Research suggests that regular mental workouts may help reduce the risk of Alzheimer’s disease or other memory disorders by enhancing cognitive reserve, stimulating growth of new brain cells, and maintaining or strengthening connections between brain cells. “It is never too early or too late to build up good health habits, including brain health,” said Eric J. Hall, AFA’s president and chief executive officer.

Currently, Alzheimer’s disease, which results in loss of memory and other intellectual functions, affects as many as 5.1 million Americans. The incidence is expected to increase dramatically in line with the nation’s aging population; advanced age is the greatest known risk factor. It is the sixth leading cause of death in the United States.

For information, call 574-647-6628 or visit