Customer Experience Professionals Association (CXPA) Names Winners of Inaugural CX Innovation Awards

San Diego – June 20, 2012. The Customer Experience Professionals Association (CXPA), an international non-profit organization created to guide and enhance the growing field of customer experience management, yesterday revealed the winners of the first CX Innovation Awards. The six top submissions, taken from almost 100 entries, were announced at a special ceremony during the CXPA's annual Members Insight Exchange, held at the Hotel del Coronado.

The winners, along with the names of their customer experience innovations, are:

  • Fidelity Investments: Voice of the Customer Ambassadors
  • ICW Group: Partnership Pursuit: Turning Partnerships into results with easy to use ECards
  • Memorial Health System, South Bend, IN: Growing Chief Moment Officers
  • PHH: Mapping the Journey to Excellence in Customer Experience
  • UnitedHealthcare: Engaging Employees in Member Experience through Innovative Journey Mapping
  • An online auto auction company (confidential): The $100MM Customer Experience

Five expert judges reviewed and evaluated submissions based on their degree of innovation, strength of the business or organizational results, and the potential for the innovation to be more widely adopted, and then selected 18 finalists from which the winners were drawn. Both members of the CXPA and non-members were eligible to submit entries.

"As judges, we faced a challenge in selecting only a few winning innovations from the many impressive submissions we received," said Yvonne Nomizu, leader of the CX Innovation Awards Committee. "We congratulate our six top innovators for their excellent and imaginative initiatives, and we commend the efforts of everyone who entered. The field of customer experience is moving along at a fast pace and has a bright future, and these innovations are inspirations for others to build upon."

Memorial Chief Marketing and Experience Officer, Diane Stover Hopkins stated, “We were very excited to learn that our work to create exceptional experiences was recognized by an international organization. We do our best to learn from outside the health care industry and apply those lessons for our patients and look forward to continued innovations in the future”.

About the CXPA

The Customer Experience Professionals Association is a global, non-profit organization dedicated to the advancement of customer experience management best practices. It provides customer experience management professionals with educational and networking opportunities to help them succeed,and facilitates the industry-wide advancement of the discipline of customer experience management. The CXPA’s members include individuals who develop, manage, optimize, and envision how organizations interact with their customers. This community includes customer experience practitioners within companies, vendors who support customer experience efforts, and other stakeholders in the industry.

Founded in April 2011, the CXPA has 79 Corporate Members and more than 1,500 customer experience professionals in its community. CXPA Gold Sponsors include Adobe, Confirmit, Medallia, RightNow Technologies, SapientNitro, SAP America, Inc.,SAS, Tealeaf Technology, Vivisimo, and Vovici, a Verint Systems Company. Clarabridge, Inc., Corsential, Mattersight Corporation, and ResponseTek are CXPA Silver Sponsors. For more information, visit


Customer Experience Professionals Association, CXPA, and the CXPA logo are trademarks of the Customer Experience Professionals Association.

All other company names mentioned may be trademarks or registered trademarks of their respective holders.