Memorial Announces Release of New Book on Innovation “Wake Up and Smell the Innovation!”

SOUTH BEND, INDIANA - Memorial Hospital announces the release of a new book on innovation, written by hospital CEO Phil Newbold and Vice President of Marketing and Innovation Strategy Diane Serbin Stover.

The book, titled "Wake Up and Smell the Innovation! Stirring up a return on imagination," combines the story of Memorial's journey to develop an innovation competency, with a guide that others can use to create a culture of innovation in their own organization.

This story guide of how to embrace innovation is required reading for business and organizational leaders. All proceeds from this book go to expanding Memorial Children's Hospital services in our local community. Books are available by visiting and searching “Wake Up and Smell the Innovation.”

Memorial Health System, Inc., established in 1984, serves as the parent company of Memorial Hospital, as well as Memorial Health Foundation, Memorial Home Care, Memorial Health & Lifestyle Center, HealthWorks! Kid's Museum, Memorial Children's Hospital and Memorial Medical Group. Memorial is not only recognized nationally as a leader in providing high quality care, but also as a leader in innovation, offering new approaches to patient satisfaction and customer service that set us apart.

Those wishing to purchase the book may find it here: Wake Up and Smell The Innovation! 



Maggie Scroope
(574) 647-3234

Edgar Diaz
(574) 647-3273