Phil's Helpful Handfuls
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Observational Research

Observation is a tool that is critical to the improvement and innovation of
a new product or service. The tool of observation should be used when
looking to make changes to or develop a new product or service that has a
human connection. click here for more.
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Metaphors

Metaphor is an attempt to understand one element of experience in terms of another. The metaphor technique allows the participants to find fresh ways of seeing, understanding, and shaping the situations that they want to organize and manage. click here for more.
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New connections

The new connection technique is used to pursue a large quantity of ideas and
make connections between the ideas. It is also used to tap into the
participants' imagination by combining and recombining different ideas or
concepts to make new relationships. click here for more.
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Brainstorming

The art of brainstorming is a valuable creative tool that is useful when beginning a new project that is somewhat unclear and unfocused. This tool creates an opportunity for teams to dream up new ideas early on in a project or to solve a complicated problem that may arise during later stages of the project. click here for more.
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Assumption Reversal

Assumption reversal is a left brain technique that should be used to
introduce the ideas of visionary techniques to a group that is unsure of
their creative capabilities. Most people feel most comfortable using their
left brain, so this technique builds confidence in their creativity and
gradually breaks them into the creative thinking process. click here for more.
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