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Learning
Histories
Setting
Sail
In 1993, with a
growing demand for ambulatory rehabilitation services and the increase
in health & fitness club members, Memorial Hospital administrators
and personnel started to discuss how to meet these expanding needs.
They discovered, through focus group feedback and member comments,
that not only were the facilities too small to fully house the rehabilitation
services and the health club, but the accessibility of the sites
was also a problem. The locations for the services were spread out
making "one-stop" rehabilitation very difficult for users.
As the discussion continued, they began to envision an ideal place
where clients would participate in rehabilitation and health club
services at one unified facility. This would create a continuum
toward increased vitality and an environment for success which emphasizes
health and fitness, and would make it easier for clients to access
a wider range of services.
The planning group
talked about where to locate this facility. A market study was conducted
to assist in that decision. They went back and forth about the advantages
and disadvantages of both a suburban and downtown city location.
Although demographics indicated a growing suburban market, they
agreed that the hospital had a primary commitment to the City of
South Bend. A public-private partnership could invest in the downtown,
which had been struggling to regenerate itself for two decades.
The project imagined for a central city block would include a municipal
parking garage, privately developed commercial office building (60,000
square-feet) Memorial's multi-purpose structure and green space.
Intrigued by the
innovative concepts encompassed by the project a family which had
deep history in the community and nearly a half century of involvement
at Memorial agreed to be a major funder of the project, through
a gift to Memorial Health Foundation. Since then the facility has
been known as Memorial Leighton HealthPlex, named after Judd C.
and Mary Morris Leighton, trustees emeritus of Memorial. Further,
the entire 3-structure project in the center of South Bend's downtown
is known as Leighton Plaza. The 80,474 square-foot Memorial Leighton
HealthPlex would blend services related to health and medicine.
The facility will house Memorial's Orthopaedic/Sports Therapy Clinic,
Independent Living Center, known as Outpatient Therapy Services,
and the Health & Lifestyles Center. The entire project, including
the commonly shared green space, was aptly named Leighton Plaza
to commemorate the strong support of this generous family, including
the Leighton-Oare Foundation.
It was also important
that this community-owned hospital create a site that would attract
not only those needing rehabilitation services and/or members of
the health club, but serve some broader purpose for a diverse range
of people. Memorial's strong community-based tradition led planners,
at first, to consider including a meeting site or community room
to attract a broader base of users and offer a growing array of
educational programs and services. Later, after a visit to a hospital-based
children's learning program in Philadelphia, Pennsylvania, Diane
Stover, Memorial's Vice President of Marketing and Communications
and member of the planning team, suggested creating a children-focused
site within Memorial Leighton HealthPlex. Memorial Health System
CEO, Phil Newbold was enthusiastic about the concept right from
the start. As the idea began to grow in the minds of the planners
it became evident that this would be a perfect complement to the
rehabilitation services and health club sites since it would not
only attract a broad range of citizens (children, parents, teachers,
etc) but it would encourage children to start considering health
and fitness at a young age.
The idea of a children's
health site was on a parallel track with Memorial's focus on "creating
a healthier community." The hospital had learned, by looking
beyond its walls, that non-medical issues such as employment, education,
habitat, and transportation, impact the health status of the community.
From this knowledge, a new, broader concept of creating health was
formed. This "healthy community" concept has been woven
into Memorial Hospital and Health System's mission. Memorial believes
that a "healthy community " is as much a social, economic
and environmental issue as it is a medical one. By focusing on prevention,
the education of children and young families, and the economic development
of the community, Memorial increases the potential for "creating
a healthier community."
As planners began
to include others in the conceptual process, momentum for a children's
health education center grew rapidly. Initial research identified
possible models for such a facility. In the fall of 1996, the group
took a trip to Barrington, Illinois, to JFK Health World to get
a first-hand look at a current model. JFK Health World quickly came
to the top of the list as an outstanding model and possible partner.
Over the next three years, many other health education centers would
be visited but JFK Health World would continue to be a primary model.
In order to obtain
local input on the idea of a children's health education center,
Memorial staff held individual discussions and focus group meetings
with community members throughout the region, including representatives
from private and public, parochial schools, elementary school teachers
and principals, parents and education experts. Feedback from these
many diverse sources was overwhelming in support of the project;
several participants volunteered to assist in the development of
such a facility. This encouraged Memorial to pursue the idea further.
The focus groups
also provided Memorial with information about their perceptions
of the current gaps in health education and other advice about what
children do and don't respond to. For example, Memorial was warned
that children are already immersed in and advised about the harms
of using drugs and alcohol and, that this would not be a good setting
for a sole focus on abuse issues. Members of the focus teams suggested
that the center include ways for teachers to access new tools and
ideas for teaching health to their students. The focus group participants
also advised that the needs of handicapped children be addressed
through the exhibits and within the facility. This information was
a starting point for detailed discussions during the development
stages of the process of creating this innovative, non-traditional,
interactive, creative learning environment for young children and
their families.
Some of the outcomes
from focus group discussions included the following:
Description:
An educational center
primarily targeting children, but open to a variety of groups throughout
the year. Located within Memorial Leighton HealthPlex, this unique
center will offer innovative learning that promotes wellness and
quality of life. The center will compliment the elementary school
health curriculum by offering a dynamic learning environment on
a variety of topics suggested by an advisory group.
Characteristics
of the Facility:
- Hands-on environment
- Fun designed
into the activities
- Space for structured
presentations as well as free time
- Sensitivity to
handicapped children
- Combining visual/audio/tactile
senses
- Creates dynamic
memories for children
Key Topics Under
Consideration:
Life Choices &
Consequences - nutrition, dental care, skin cancer, self esteem
issues, exercise, smoking, helmets, drugs etc.
Accident &
Injury Prevention -head injuries, railroad crossings, seat belts,
poisons, street safety
Handicapped Sensitivity
- better understanding of what those in wheelchairs/etc. go through-
how life changes.
How Viruses Spread
-personal hygiene, prevention of communicable diseases
Basic Anatomy
and how our bodies and brains work.
Summary of Focus
Group Feedback on the idea of a Children's Health Education Museum
in South Bend:
- Don't forget
the basics- proper hygiene, lice, hand-washing, how viruses spread,
etc. In schools we see that these lessons need attention.
- We lack the time
or updated materials to properly cover health education in elementary
schools. Health education is often an "add-on" duty.
- We're always
looking for new ways to present material. Field trips are important
and if the content is of high quality, we can always make the
arrangements to take a trip. We plan it into the schedule.
- Don't over emphasize
things like drug abuse. The children are bombarded with this message
and it's to the point that they're tired of hearing the same old
thing. Also, we wouldn't want child abuse issues to come up on
a field trip since we would"t have the support network handy
to act immediately.
- Educators would
love a place to learn more about the newest ways to cover health
and medical topics. A lending library or a place where teachers
from different towns could come together to share ideas and brainstorm
would be great. Almost a support group for teachers.
- Kids sometimes
pay better attention to lessons they learn from other kids. Some
way of incorporating real life stories into the exhibits or presentations
would be popular with kids.
- Some advance
materials that can be used in the classrooms prior to a trip,
or as a follow-up after a trip would help. We would like to get
the kids excited before the actual trip.
- It is important
that we get the kids in and out before lunch or before the buses
are ready to take them home for the day. It's not important that
they eat at the museum.
- Don't forget
the handicapped and obese children. It's a good idea to have exhibits
that include physical activities as long, as the children who
can't participate aren't completely left out. They need something
else they can do. Don't forget about wheelchair access.
- All school populations
aren't alike. Some children are very used to video games and lights
and noises. The Amish children are sometimes afraid to get in
the elevators when they tour the hospital. Some have never been
in an elevator.
- It would seem
to be important to have different areas for different ages. If
the facility were open on the weekends, families may come with
kids of many ages.
- We have systems
in place to handle the admission fees. $3 or $4 is not a problem.
We can get the funds for the kids who don't have the money most
of the time.
- High school students
might also benefit from some type of health care career information
in addition to the healthy lifestyles aspects.
- Remember to focus
on things that contribute to death in children. Accidents are
still a top killer. Issues such as helmets, seat belts, train
crossings, paint sniffing, sun exposure are a real risk to some
of these kids.
- The kids should
have fun. The facility should have fun built into it.
- It's important
that the facility be clean. Especially the bathrooms. It's tough
to stay clean with so many kids in and out but it needs to have
a reputation of being squeaky clean.
- We like to have
something that the kids can take home to carry the information
back to their families. Most parents like to know what was covered.
However, some kids may get mixed messages when they go home about
smoking, diet, etc.
- The topics should
change so we can come back different times each year.
- It would be nice
if children could get immediate feedback on some things so they
can work a bit and come back and see if they've improved. Also
this would be good to share with the parents.
- There should
be space where kids can really play and learn at the same time.
Some open space in addition to space to sit down and pay attention
to the lesson.
- Two years is
too long for us to wait for a great health exhibit in this region.
- A library where
students and teachers can research health topics would be nice.
Also, if there was a way to be interactive with other museums
or national resources.
- Information on
choices and consequences is important -They need to understand
that they can make a difference in how healthy they will be as
adults.
During the winter
of 1997, the original concept for a community room was reborn and
became a full, one floor, children's health and education museum
model. As more and more research was collected and input provided,
Memorial realized that additional space would be needed in order
to achieve all of the objectives that began to surface. In addition,
popular educational literature stressed the importance of several
key ingredients including; interactivity, free and structured education
time, and fun.
Results of the focus
groups, national models and possible local applications were presented
to Memorial staff and leadership. Memorial planners believed that
in order to move further into the design and planning process a
trip to Barrington's JFK Health World might produce some helpful
outcomes. Memorial and community leaders were invited to visit the
facility to prepare for additional planning and decision-making
sessions. Those who visited JFK Health World had varying reactions.
Some of the visitors were used to more traditional education models
and seemed overwhelmed and possibly confused by this hi-tech and
seemingly unstructured environment. It took several one on one sessions
with these individuals to fully understand this new model and its
growing viability. Memorial collected valuable feedback on likes
and dislikes from those who visited the Barrington facility. Throughout
the next two years nearly 400 people would participate in Memorial's
trips to JFK Health World. Various groups visiting Barrington included:
Board Members, teachers, Junior League, community leaders, physicians,
hospital staff and other interested participants.
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