Learning
Histories
Home
Management Resources Partnership
Part 3 of 7
Learning
the Dance steps: The step-by-step process for developing
& maintaining the partnership.
The
most fundamental key to the success of the partnership is finding
a way for organizations of disparate sizes and resources to equally
participate in the initial development phase. Memorial Hospital
had 3,500 employees, whereas Home Management Resources had a staff
of approximately 50 people, most of whom were volunteers. At first,
some members of Home Management Resources were concerned that they
might be dancing with an "800 pound gorilla". It was important for
the undertaking to be mutually inclusive from the start. The ultimate
goal was a true partnership, not the dependency of a smaller organization
upon a larger one with access to more resources. In 1999, a group
of approximately 30 people was assembled with representatives from
staff, boards and management of each organization. Barbara Walsh,
Assistant Director for Organization Development, acted as facilitator
and organized the initial meetings. She brought valuable facilitation
skills to the process as the partners were getting to know each
other. One of her main tasks was to ensure equal participation of
both partners in the planning process. Participants met monthly
for one year to develop the plan of action for this new strategic
partnership.
Step
1: Understanding the change process: It is critical that
the participating organizations receive assistance in managing the
inevitable change that accompanies a new partnership. In the initial
meetings the participants were led through a 5 step Change Management
Model in which they learned how to:
- Motivate change
and create readiness for it. They also learned some methods to
help overcome the anticipated resistance to change.
- Understand the
individual mission, vision and goals of each organization and
begin to identify the common values and goals to build the foundation
of the partnership.
- Develop support
to drive the change. In this step, key stakeholders who would
be instrumental to the success of this new working relationship
were identified.
- Manage the transition.
Group members committed to action plans and activities to support
the desired outcomes.
- Manage
the momentum. Participants discussed how to provide resources
for change as well as how to best develop new competencies.
Step
Two: Creating a shared vision for this partnership. For Memorial
Hospital and Home Management Resources, everyone in the planning
group was committed to a shared vision of "creating a healthier
community by strengthening families." It is critical that an attitude
of equal participation from each organization be established from
the start. Therefore, sessions to create the vision should be conducted
by a skilled facilitator. For example, at the end of one year of
planning meetings, Memorial Hospital and Home Management Resources
agreed on the following Partnership Development Plan:
The
main priorities and desired results identified by the group were:
-
Increasing the capacity of both organizations.
- Creating
synergy through shared resources.
- Offering
services in new locations and to new client groups.
- Improving
the quality of life in the workplace and community.
- Gaining
"buy-in" from the community for the shared vision.
Step
Three: Developing the plan. In this phase, everyone rolls
up their sleeves and gets to work with regard to how this partnership
will work. It is necessary to specifically identify the goals, actions
necessary to achieve the goals, and the desired results. The meetings
centered on setting priorities and making plans on how to implement
them. The group then needed to identify the specific actions that
would yield the desired results and assign accountability for each
action item:
For
example:
- Expanding
staff and resources to meet expansion needs.
- Investing
in the technology infrastructure of HMR.
- Identifying
new alliances/co-mingling clients.
- Sharing
knowledge through best practices and cross training.
- Co-sponsoring
and participating in community events.
Step
4: Identify Critical Success Factors/Potential obstacles:
At each meeting the group identified what they perceived as the
factors that were necessary to achieve the desired outcomes. Potential
barriers to success were also identified. For the partnership between
Memorial Hospital and Home Management Resources, the critical success
factors were:
-
Active commitment of people.
- Development
of other appropriate alliances.
- Adequate
funds and infrastructure.
- Effective
marketing and promotion.
- Increasing
the visibility of HMR.
- Commitment
to open and frequent communication.
Some
of the potential obstacles that could derail success were identified
as:
- Resistance
to change.
- Over-extension
of both organizations' resources.
- Poor
or inadequate planning.
- Loss
of vision/deviation from goals.
- Turf
battles and egos.
- Limited
resources.
Step
5: Develop a process for ongoing evaluation of the partnership:
Intending to go beyond traditional program evaluation, the development
group established the following criteria for evaluating the success
and effectiveness of the relationship itself:
- Internal
Linkages: Have we established successful working relationships
within our organization to link our partner with key staff and
resources?
- External
Linkages: Have we introduced our partner to appropriate external
resources/people who can contribute to the achievement of our
partner's goals?
- Project
Innovation: How successful have we been in creating new and different
collaborative initiatives together?
- Capacity
Building: Have we enhanced our own ability to provide support
and services to our customers as a result of this partnership?
- Shared
Learning: Have the staff, volunteers, board members and clients/customers
of each organization benefited from what we have learned together?
- Partner
Transformation: To what extent has our own organization changed
as a result of participation in this relationship.
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